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Beyond the Story Chapter 3: Love, Hate, Army

 Chapter three of Beyond the Story opens with lighter toned pictures from The Most Beautiful Moment in Life Part 1, The Most Beautiful Moment in Life Part 2, and The Most Beautiful Moment in Life: Young Forever. These pictures are in contrast to the grunge aesthetics that opened chapter 2, an instant visual indicator of the contents of this era in BTS’s history. Chapter 3: Love, Hate, Army, deals with a transitional period in BTS’s career, a period of extreme highs and lows all at once.
In the music videos for this era, the group began to build their own storyline, where they portrayed fictional characters with ugly, real-life problems. BTS was becoming their own self-contained universe in which the characters, like the members themselves, were on the outskirts. In the videos, it was the outskirts of a physical city. For the band, the city represented the music scene. Even as they made more and more of a name for themselves, Bangtan never really fit in. They weren’t doing music the same way everyone else was. 
The text brings attention to the strategic plan behind each song, as well as specific aspects that made it impactful. It reads, “‘I Need You’ added a deep sorrow like falling petals to BTS’s dark and gritty core.” This chapter isn’t just about music, though. It also explores how BTS’s self-produced content made them more than just celebrities, but genuine personalities that fans could feel close to. These three albums marked a point in BTS’s career where these aspects were developing and defining the group. It was a time when the group was finding their own way, feeling content and united together in their music.
Where chapter two ended sections with dramatic lines, the closing lines of chapter three are more hopeful. Looking back on their success and the goals the group continued to reach, V closed the chapter this way: “I think it’s strange.”

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